Naturally Confident®. Less Plastic. More Impact.

Deodorants, shampoo bars and beauty essentials that actually work

Find your deodorant

✨✨✨✨ "I finally feel confident going natural — thanks to POSY" Sarah

Deodorant that works in real life. Plastic free!

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"My husband stole mine. So now we have two" - Kate

Complete Your Routine

There’s more to love at POSY

Say goodbye to single-use plastic without compromising on performance. Our natural deodorants, shampoo bars, lotions, foaming bath salts, clay masks, lip balms are thoughtfully crafted to work all day, every day. With no single use plastic these every day essentials will keep you fresh, confident, and kind to the planet. Join the movement for a plastic-free future and experience products that actually do what they promise

Shop POSY

  • "As a firefighter, I’m used to intense heat. I need a deodorant that
    can keep up. It’s gentle, smells amazing, and never lets me down—no matter how hard I push it." Beckie Hamilton Unwin

    Photograph thanks to Michael Curry @mcurry757

  • I Use This Product and Support What POSY is About. I'm A Pro Body
    Builder. I Know About Sweat.lol lol lol This Product is Everything It
    Says And More. Get It Use it You Will Not Go Back to What You Used Before. - Clyde Rush

  • Trail running is tough. Sweat is inevitable. POSY keeps me fresh, no matter how far I go. No aluminium, no toxins—just natural protection that works as hard as I do. If it works on the trail, it’ll work anywhere. Leigh-Anne, Ultra Runner & Founder of @trailgoddessuk

  • Long rides. Uphill battles. Wind in my face. And sweat. Lots of sweat.POSY sticks with me through every mile. If it can handle the heat of a 50-mile ride, it’s got you covered for anything. Kate Dempsie

  • Plastic Free Champion Gold award

    Freeing where we live from single-use plastic. Since Posy's launch you have saved over 1,600 plastic containers from heading to landfill.

  • POSY® is awarded the ESGmark® Certification

    The award only occurs after passing a
    rigorous analysis of an organisation’s Environmental, Social &
    Governance (ESG) credentials.

The Deodorant My Armpits Forced Me to Make

Posy began with a simple need: I was reacting to every deodorant I tried and couldn’t find one that was gentle on my skin and genuinely effective. After too many days feeling uncomfortable, I started making my own with a formula that was kind, clean and powerful enough to keep up with real life. What began as a personal solution quickly became something worth sharing. Today, Posy exists so no one has to choose between natural ingredients and all-day confidence

Dale's Story